Why Is Property Pricing So Crucial

Overpricing Will Result In:


Reduced Sales Activity

Buyers won’t look if they feel it is priced too high

Reduced Marketing Responses

Potential buyers will be looking for certain types of property in a price range

Losing Interested Buyers

They will feel they should be getting more for the price

Attracting the Wrong Prospects

They will be comparing it with properties that really are higher priced property

Eliminating Offers

Buyers make offers based on what properties are available to them

Helping the Competition

A high-priced property makes the others look like better deals

Extending Marketing Time

Most of the time the sale price ends up lower than it could have been if it were priced right to start with.


McMahons specialise in taking “For Sale” to “SOLD”

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